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If you’ve read my get money series, you’ll hopefully have some money at this point to invest. I’ve mentioned a couple of investment alternatives in the article grow your pile of money. Clearly, the best alternative is to invest in either your own business, or someone else’s business that you understand. So the question becomes, “How exactly do we go about finding a company with a good business plan?”

Well, we can use the guidelines from my coming up with business ideas article. Afterall, if it’s a good business idea, and someone else is already doing it, might as well just join them! Here are the things to look for:

Fills a Need - Make sure that the business actually does something that someone will always want. For example, a business dedicated to bringing you the best housing, or a business that supplies people with books, is a solid foundation. A business that tells you to send them a dollar and pass the letter on is not. Any sort of business which doesn’t fill an actual need like multi level marketing (MLM) schemes are bound to fail. The more the need being filled matters, the more solid your business foundation. For example, people are fine without MLM books; people aren’t fine without food.

Is Run Well - Does the CEO sound like he sits on his ass all day and drinks beer? Is management in it to make a quick buck for themselves, at YOUR expense? Find out about the people running the business. Make sure that they actually care about filling the need in part 1. Just remember, if the business isn’t filling the need, it’ll disappear.

Has a High Barrier of Entry - The business should be hard to replicate. If it ends up making a lot of money and it’s easy to duplicate, pretty soon, there will be thousands of businesses just like it! People aren’t dumb - if they’re making their 8% in bonds and they see you’re making 200% with your business, they’re gonna come. This is where the branding of the company, and quality of the product becomes of paramount importance (see how much money is integrity worth?). If people trust the company, and the product is working just fine for them, it’ll be awfully hard to get them to switch. This is an interesting situation which I like to call the gap concept.

Is Underpriced - Let’s face it. We want to make money, so we’re looking for something cheap. Now, that doesn’t mean we’re ripping the other people off. It’s cheap for a reason. For example, if it’s a private business, the owner may need money to expand, or if it’s public, people may perceive the company to be very risky or unsuccessful for whatever reason. In that case, by putting your money in, you’re actually giving it your vote of confidence and making it slightly more expensive.

Of course, the more promising you think the business is, the more you can pay for it. Just keep in mind though that there’s potential everywhere while good results are hard to come by.

While there are probably other things to look out for, these 4 are by far the most important. If you just follow these 4 tips, you should be well on your way to finding a good, safe business to invest in!

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Comments

27 Responses to “How To Find A Good Investment”

  1. : SuccessPart2.Com on July 27th, 2007 5:04 pm

    [...] Wong presents How To Find A Good Investment posted at Personal Development for INTJs, saying, “Wondering what kind of business to invest [...]

  2. wema7300 on August 29th, 2007 8:04 am

    Wonderful tips, GOOD points…But old fashion… I mean, who doesn’t want to get rich fast and easy in nowadays… But it’s hard to find an opportunity that satisfies all 4 criteria…

    Think about NIKE, and FATHEAD, and all other products out there in the market..Say CoCa Cola…

    They sell overpriced products, Yet successful…

    There are other products…say bottled water…How ‘high’ is the barrier to entry? How much over priced they charge??? How conveniences to replace them by other alternatives (not talking about crisis here..) And Yet, they are making good profits…

    Excuse me for being argumentative here…But I believe…Creativity, determination, adaptability and ability to act are the 4 most important qualities to a person… and an organization!

  3. Warren on August 29th, 2007 8:14 am

    Well, water fills a need and their barrier to entry is their brand (see my other article on How Much Money Is Integrity Worth). “Overpriced” is a relative term I think. As long as people are willing to pay for it, it sounds fair to me.

    Well, with those 4 traits you mentioned, you would end up with a lot of Hitlers. I agree that they are very important in the makeup of people and organizations, but you definiately need to act positively to fill some need in order to be successful in society (as in, you fill that need without pissing a lot of other people off).

  4. wema7300 on September 2nd, 2007 6:36 am

    Really? I doubt about it.. Have lots of living proof around me.

  5. Warren on September 3rd, 2007 12:59 pm

    If you have some examples, I’d be happy to take a look.

  6. Robby Crew on February 25th, 2008 12:50 pm

    My name is Robby and i am writing an english paper about why McDonals could possibly make a good investment. I would like to uses a few of your ideas (if you are okay with that) in explaining what makes a good investment how ever i have no way to sight your information.

  7. Warren on February 25th, 2008 1:20 pm

    Hi Robby,

    If you just add a link to the website at the end of your paper, that’d be much appreciated :-)

    Thanks!
    Warren

  8. Make money blogging - July 20, 2007 : SuccessPart2.Com on June 16th, 2008 4:54 pm

    [...] Wong presents How To Find A Good Investment posted at INTJ Personal [...]

  9. salvador castaneda on April 8th, 2009 8:39 pm

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  10. kelum on July 18th, 2009 5:20 am

    Hello,
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    We are looking for a investor for start a new business in Sri Lanka.We have good new projects.So If any one interest to join with us please contact to oddnc@yahoo.com

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  11. How To Invest - How to invest « How To Invest on August 29th, 2009 3:35 pm

    [...] How To Find A Good InvestmentWondering what kind of business to invest in? Here’s 4 important criteria for evaluating any potential business investment. [...]

  12. How To Invest - How to Invest In Oil Using ETFs | ETF Trends « How To Invest on September 28th, 2009 4:38 am

    [...] How To Find A Good InvestmentWondering what kind of business to invest in? Here’s 4 important criteria for evaluating any potential business investment. [...]

  13. Tony on June 27th, 2010 9:52 pm

    autoexim is leading partner who carry oem products for cars accessories business

    we move very fast and looking for new market everyday.

  14. NCDEX Tips on October 25th, 2010 1:10 am

    Your Blog’s been very useful - great work! Like many here, I am one of those young professionals new to the world of investing (even earning for that matter :-))and am just starting to learn a bit about it.

    I had a specific question about insurance. I have heard from a couple of sources that a term cover is better than fixed period covers (eg. LIC Jeevan mitra) which have much higher premiums which give out some tax-free payout at the end of a maturity period (the above has of 21 yrs). Intuitively, it makes sense too. But my insurance agent is trying to sell hard the latter without reasons very clear to me, maybe they get better brokerage there?

  15. Hishgee on November 13th, 2010 5:20 am

    Hello Im from Mongolia. I need good investment because i have good idea in business please help me im 4 course in university and i have a lot of dreams i believe a dreams come true if you connect me you ll send message for mail hishgee720@yahoo.com

  16. Coach Bags on December 7th, 2010 12:43 am

    A friend is easier lost than found.

  17. Salem Ramadan Ben Mahmoud on January 28th, 2011 10:24 am

    Dear sirs, Hi! Please kindly make me capable of getting&investing free stocks,bonds & entering me into your free contests.

  18. Alice on May 6th, 2011 1:19 am

    Here’s a good investment

    Increase your income that’s the best for obtaining goals.There’s many ways to do this. You can find a job at craigslist or look at your daily newspaper. I really don’t know much about your skills and abilities but I suggest you find a job that you have experience and expertise in. Right now as a college student I just make money sparely from this site I found. It’s not much but it will eventually add up.
    I must say that when I first went to the Swagbucks website, I was a little confused and somewhat skeptical. It mentioned things like being a “premier rewards site” and a leading online search engine. But if they were a search engine, then how does one generate the rewards from? And why have I never heard of them? Well, it turns out that Swagbucks is indeed pretty legit.
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    During the writing of this review, I installed the Swagbucks toolbar on my computer at home. At the completion of this review, I had already gained 410 Swag Bucks! Now, I’ve only got 40 to go before I can get a $5 Amazon gift card!
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  19. santhu on June 23rd, 2011 11:13 pm

    i want good business with low inevestment

  20. How to Find a Solid Investment | Financial Collapse on July 4th, 2011 3:09 am

    [...] first tip to finding a solid investment is to search for a product of service that fills a need. Find a business that performs some type of [...]

  21. ibrahim kehinde on July 30th, 2011 1:36 pm

    i want good business with low investment

  22. Joe on September 30th, 2011 8:05 am

    Am Joesph Newman from Chicago but am base now in Ghana in west Africa .i really need an investor to help in mining of natural resource.here is my phone number you can call me on 2330243540259.cant wait for call have a great day

    Joe.

  23. Mr Rich Frimpong, on October 7th, 2011 4:33 am

    Dear Sir/Madam

    We have gold dust/bar and above of Rough Diamond, Stock in our yard in Accra for Safe and Buyer are allow to view and test for your confirmation.

    Kindly Let us know if you are interested to buy any of our Product, so that we can proceed, also send me your details, if you are Broker, mandate, or if you can get buyer you are welcome we are ready to protect your interest and commission; we close deal within two (2) week we are the END seller.

    THE PRODUCT AVAILABLE FOR SALE IS STATED BELOW AS THUS:

    QUANTITY: 200KG - 1000KG

    QUALITY: 22 CARAT AU GOLD.

    PURITY: 92%

    ORIGIN: GHANA.

    We shall be grateful to furnish you with any further information that you meant required and we shall also consider it a privileged doing business with you to foster a cordial long-lasting business relationship between us.

    We are waiting for your purchase interest and quick response.

    Best regards,
    Mr. Richard Frimpong
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    New Mont Gold Minners
    7th Avenue Off Zulma Street
    West Legon – Accra Ghana.
    Tel: (00) 233 548136021.

  24. Mr Rich Frimpong, on October 7th, 2011 4:36 am

    Dear Sir/Madam

    We have gold dust/bar and above of Rough Diamond, Stock in our yard in Accra for Safe and Buyer are allow to view and test for your confirmation.

    Kindly Let us know if you are interested to buy any of our Product, so that we can proceed, also send me your details, if you are Broker, mandate, or if you can get buyer you are welcome we are ready to protect your interest and commission; we close deal within two (2) week we are the END seller.

    THE PRODUCT AVAILABLE FOR SALE IS STATED BELOW AS THUS:

    QUANTITY: 200KG - 1000KG

    QUALITY: 22 CARAT AU GOLD.

    PURITY: 92%

    ORIGIN: GHANA.

    We shall be grateful to furnish you with any further information that you meant required and we shall also consider it a privileged doing business with you to foster a cordial long-lasting business relationship between us.

    We are waiting for your purchase interest and quick response.

    Best regards,
    Mr. Richard Frimpong
    Asst.
    New Mont Gold Minners
    7th Avenue Off Zulma Street
    West Legon – Accra Ghana.
    Tel: (00) 233 548136021.
    E-mail us on; goldmakers2008@yahoo.com,

  25. I am new to investing, Any good stock tips? » HowtoBecomeRichQuick.com on November 2nd, 2011 3:02 am

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  26. Mass Income Multiplier on December 19th, 2011 2:36 am

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  27. Boniface kiwara on December 20th, 2011 10:11 am

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