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Business is probably one of the places where generosity’s returns can be seen monetarily pretty quickly, as multiple deals occur over the course of a year. People who like how you do business come back to you time and time again, eagerly and happily, yielding direct gains for your company.
Here’s an example we recently encountered with WM Media.
Since we are in the business of buying websites, we are in contact with various developers who come to us from time to time. Of course, not all of them come out to a decent quality, so we have to sort through them and pick the ones that look okay. That means we get bombarded by 10s-100s of sites daily, so there’s a lot of stuff to go through.
Because of the large volume of sites, it’s not that often that we remember each individual person that we’ve done a deal with, especially if we’ve only done one or two. Among the sea of people, we remember maybe the one or two $50,000 website deals, and even those didn’t make that strong of an impression. However, last Christmas, one of the people who sold us a $1,000 website created an everlasting memory – he sent me a Christmas Card!
Keep in mind this one just one small transaction out of almost 100, and I’m not sure I even gave him my address. As a result, the card came as a surprise and made a very good impression. He demonstrated a generosity in both time and effort, and it didn’t cost him that much monetarily!
Can you guess how we treated him the next time he had a website to sell us?
Not only were we eager to look at his websites, we were happy to offer a few hundred extra dollars because we wanted to work with him! In fact, we actively wanted to look at his websites especially, because we know that he’s probably put just as much time, thought, and effort into them as he did for the Christmas card.
So because of his generosity in effort, not only did he get a better price on his sites, he has a steady company eager to look at what he’s offering!
Not bad for a 50 cent card and a little bit of thought, right?
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